Instagram is a place where you showcase your business. It’s like a digital mood board for it. It’s necessary for communication of the aesthetics of your fashion brand. In addition, it helps you build relationships and maintain online credibility. You can convey your brand’s mission and message through this platform and reach your target audience.
Still, there are a lot of fashion brands that do not pay attention to their Instagram feeds. They fail to understand the importance of it. However, your Instagram feed is the essential cue to your brand’s success. Thus, below we will give you seven reasons why your fashion brand needs a fashionable Instagram feed.
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Get Noticed
A thoughtfully created consistent Instagram feed means that you’re creative yourself. Not having a pretty, ordered Instagram feed will mean that your clothing line might also not be very creative and cohesive. Creativity in one area usually carries over to all areas of design. Your feed is a reflection of the aesthetics of your brand. Therefore, the general public is more likely to notice you through that.
Loyalty to brands means more sales so customers are usually looking for brands that are noticed. Moreover, the press is likely to feature you in their magazines and Instagram feeds leading to a further audience noticing your brand. As well as being interesting, your layout should be professional and sleek. The right mix of promotion, information, and inspiration should be present to really rope in followers.
Sets the Tone and Vibe
This is where you’ll work on conveying your aesthetic to your audience. Your brand will be showcased, and the mood will be set for it. Choose color palettes and coordinate them accordingly. Enhance the visual experience by using filters to match the tone. The visual consistency that will run throughout the layout after this brings out the aesthetics of your fashion brand.
For example, if you have a children’s fashion brand, you can focus the narrative on storytelling and dreaming. The layout can be decorated with images of unicorns, rainbows, beautiful skies, etc. This is meant to tell a tale of glitter and magic and anything is possible as long as you believe in it. You should use bold and bright colors that emanate adventurous and funky vibes as well as opulence at first glance. You can use fashion posters from PosterMyWall to design attractive Instagram posts. This way, you can stay consistent and build brand recognition as well.
Helps you Stand out from the Competition
There’s cutthroat competition in this business. But once you get the knack of it, setting your brand apart from others will be very easy. The right layout can make you outshine the other brands. For instance, you can go for a unique color palette that is different from the ones usually used. Incorporate pastel colors that give a light airy feel to your feed. Highlight the components of your fashion brand which set you apart from others. Do this through the choice of text and images. Again, this can rocket your follower count to thousands in just a few months.
Builds Pre-Sales
This denotes designing an Instagram feed even before you have the finished product. Curate your feed according to the inspiration and style of an upcoming collection without any actual collection to show for it.
For example, if you are a streetwear brand that appeals to an urban lifestyle, go for bold colors such as red and blue as well as making black and white focal points in your images. Create an aesthetic mood board that indicates what’s to come. When you launch your collection after putting in all this hard work in your growing Instagram community, the heightened anticipation will make it an instant hit.
Helps You Increase Engagement
Create a beautiful feed coupled with catchy captions so that your audience reacts to it in the comments helping build good engagement. Don’t just use your feed as one big ad. Make sure you post information more than promotional content so that people feel invested in your brand. This will build their trust and make you relatable to them. Eventually, you can generate brand loyalty through this.
Gain Followers
You have a very short period to capture your viewers’ attention. Your feed should be eye-catching enough to stop them within 2 seconds of visiting it. So, you should be able to put across your brand’s message within that time. Jumbled messy feeds are a big no for this. Instead, go for interesting themes to carry in the feed. If done the right way, you can easily have a fashionable Instagram feed, and your brand’s Instagram account can gain thousands of followers within a year.
Builds Community
Managing to build a visually pleasing layout will result in building a following by it. Consequently, you’ll have much-needed online credibility as a brand. This will in turn attract more customers to your Instagram feed. Attracting new customers is the way to further build your fashion brand.
Moreover, if someone looks at your feed, follows you, and then buys from you, they will see your posts again and again in the Discover section of Instagram. They’ll also see if someone else from their following liked one of your posts. This will help build your own community of loyal customers who follow your activity online and buy from your brand multiple times.
Grow your Brand with a Fashionable Instagram Feed
Having a quality Instagram feed can make or break your fashion brand. It determines whether a customer selects it for buying, or if the press notices you or not. Even more importantly, it directly affects your sales today. Make sure you realize its importance and curate a perfect Instagram feed for your fashion brand.
